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was levi strauss. now, 140 years later 450 million pairs of jeans are sold every year in the u.s. alone. now, you would think with that volume, the manufacturing process would be totally mechanized but actually a lot of it is still done by hand. a typical pair of jeans is made from 15 individual pieces, someone has to oversee cutting all of those pieces and sew them together and as you can see in this discovery channel documentary, the seams get ironed out flat then the zipper and the rivets are attached and finally, because who wants new-looking jeans they get distressed. workers put them on giant rubber legs that get blown up like balloons and then they give some rough treatment to them so they really look like they came out of a california mine. now, that discovery channel documentary might show satisfied workers happily doing their jobs but the truth is that kind of work is really hard. it requires a lot of tough manual labor. and for that, american companies have gone overseas and specifically to bangladesh. that c
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